Prime Video’s integration with Apple’s TV app is my favorite detail of this release. Also, in line with Tim Cook’s promise at WWDC, Prime Video integrates directly with the system TV app for discovering and tracking content. 1 Thanks to universal search, you can use Siri or a standard text search to locate content from Prime Video without needing to open the app first. The greatest benefit of Prime Video’s app isn’t any noteworthy, innovative feature it has to offer – because there isn’t one – but its integration with tvOS system features. These include the standard curated collections of content in Home, Originals, Movies, TV, and Kids, which are joined by Video Library, where you can watch prior Amazon purchases or rentals, while Search, Watchlist, and Settings round out the selections. A host of different tabs line the top of the screen, making it easy to find what you’re looking for. There’s lots of content on-screen at once, which isn’t the most elegant look, but it’s functional at least. The app’s interface will be completely familiar to anyone who’s used the Prime Video app for iOS. You can press and hold Select to add content to your Watchlist.
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